Our Story
Creative courage. Inventive spirit. Emotive storytelling. The nearly impossible. A challenge to the status quo. This is what Art Processors is founded on. It remains at the heart of everything we do.
2011 and Beyond
Founded in 2011 by David Walsh, Tony Holzner, Nic Whyte and Scott Brewer, Art Processors was born out of a desire for people to connect more meaningfully to art and culture, to give them agency to easily access different perspectives, to encourage free thought, dialogue and debate.
Our first major invention, The O, put the Museum of Old and New Art (Mona) at the cutting edge of audience engagement. . Fast-forward to today and our full-service design and technology offering underpins Mona’s visitor facing operations, from virtual queuing and ticketing to the design of their latest exhibitions like Namedropping.
(If you haven’t already, why not visit Mona to get a better sense of the Art Processors story? Alternatively you can buy the book, Stories of O, for a great introduction to the best of The O)
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Art isn’t what’s created, it’s the experience of interacting with it. There’s no art without a viewer. When Art Processors produced The O, it didn’t so much benefit Mona as create it … It became a tool for creativity, and now curators, artists, myself, and others are using it as part of the artistic creation process.
More than anything, I think that Mona is more fun than most museums. And one of the key reasons that it’s more fun than most museums is because The O takes all of the stuff that makes a museum look like a museum, puts it in the background and enables us to play.
– David Walsh, Art Processors’ Director, Founder of Mona and Professional Gambler
Cultural Tourism Innovation
The partnership between Art Processors and Mona is a best-practice example of how innovative approaches to the design of cultural tourism experiences can improve audience engagement, and in turn contribute significantly to the local community and the broader tourism industry.
We build on the expertise gained from our trailblazing work at Mona and other leading cultural organisations to inform our experience design practice across the Australian and North American tourism markets.
Long-term Partnerships
We work closely with visionaries and change-makers who know that succeeding in the attention economy requires an experimental mindset, a passion for innovative storytelling and a challenge to the status quo.
We’re serious about our work — we look for long-term partnerships that provide the time and investment needed to drive real innovation in audience engagement.
Does this resonate with you?